M and I went to breakfast at Ikea on a recent weekend. It was so crowded because they advertise breakfast for $1. (And it was also the weekend.) This deal includes scrambled eggs, 2 sausages, and hash brown potatoes. Optionally, you can add 3 slices of bacon, or additional sausage for an extra dollar. Then you can add 2 pancakes or 1 thick slice of French toast for and extra dollar. Then coffee with refills included would be another dollar. So we ended up spending $4.50 each including tax for our breakfasts. We decided it's still a good deal and the coffee is quite good. Smart marketing don't you think? Oh, the pancake syrup is included, one packet per pancake I think.
There was a recent article in the newspaper saying that Ikea is the 2nd wealthiest company in the world with a net worth estimated at 39 billion. And it's a privately owned company! (The first wealthiest is a Spanish retailer.) It's been announced that Ikea will be getting into the budget hotel business.
