Showing posts with label Becel Buttery. Show all posts
Showing posts with label Becel Buttery. Show all posts

Wednesday, November 30, 2011

Smart Marketing

Well, I gave my first Christmas gift yesterday, to my hairdresser!  I won't see him again until probably the New Year so I gave him a bottle of nice Merlot wine.

I use a non-hydrogenated margarine, often this Becel brand. Recently they started making Becel Buttery which has a more buttery taste due to the addition of some buttermilk. So I've been buying this kind. However, the other night I compared the original Becel with the new Buttery kind and was surprised at the smart marketing. It seemed to me the Becel Buttery was in a larger size because it is a taller bucket. Not so! They both cost the same, but Becel Buttery is 680 g (1.5 lb) and Becel Original is 907 g (2 lb).   Does the taller container seem bigger to you too?